Content calendar: how to do it with AI
Last checked 2026-10-15
BeginnerBot with human review 📣 Marketing
Plan a month of posts by channel and theme.
1. Bot automation level
Bot with human review The bot does the work, but facts, numbers or code should be checked.
2. Before you hand it to the bot
- Gather inputs: the text, file or details the bot needs.
- Access: make sure you can use the chosen bot/plan (see limits below).
- Context: tell the bot audience, purpose, constraints and examples of good output.
- Privacy check: remove personal, confidential or regulated data unless your plan/workspace is approved for it.
- Success criteria: write down what 'done' looks like (length, format, tests passing, fields filled).
3. Copy-paste prompts
Main prompt
Build a 4-week LinkedIn and Instagram calendar for a B2B SaaS launch.
Beginner-friendly
Build a 4-week LinkedIn and Instagram calendar for a B2B SaaS launch. I'm new to this: explain each step in plain words and ask me for anything you need before starting.
Check-your-work
Build a 4-week LinkedIn and Instagram calendar for a B2B SaaS launch. When you finish, list any assumptions you made, anything you're unsure about, and what I should double-check before using the result.
Free tiers that can handle this (verified): ChatGPT (incl. Work & Codex), Claude (incl. Claude Code), Google Gemini, Mistral Le Chat. Others: check plan.
4. Step-by-step
- List goals, channels, posting frequency and key dates.
- Paste brand voice notes and 2–3 past top posts.
- Ask for a calendar table: date, channel, theme, hook, format, CTA.
- Edit for your actual capacity.
- Export to your planner and schedule.
5. Which bots and plans can do it
| Tool | What's different here | Plan limits | Source |
|---|---|---|---|
| ChatGPT (incl. Work & Codex) | Work can produce spreadsheets. | Free tier has limited deep research, Codex and Work; scheduled tasks need Go or higher (per chatgpt.com/pricing). | help.openai.com/en/articles/20001275-chatgpt-work-and-codex |
| Claude (incl. Claude Code) | Can output CSV/spreadsheets via file creation. | Claude Code and Research need Pro or higher; computer use is Pro/Max only (research preview). | code.claude.com/docs/en/desktop |
| Google Gemini | — | Free tier includes Deep Research, Canvas, Gems; video generation needs AI Plus or higher. | gemini.google/overview/deep-research/ |
| Microsoft Copilot | Excel with Microsoft 365. | Copilot in Word/Excel/PowerPoint/Outlook needs an eligible Microsoft 365 plan. | www.microsoft.com/en-us/microsoft-copilot/for-individuals/features |
| Mistral Le Chat | — | Free tier has limited messages, searches and coding sessions; Pro raises limits. | mistral.ai/pricing |
Free or paid?
- ChatGPT (incl. Work & Codex): Free plan: yes. unlimited text chats; limited uploads, images, voice, deep research and Codex. Paid: price not verified, so check the official site. Its free tier can handle this task.
- Claude (incl. Claude Code): Free plan: yes. chat, web search, files & code execution, Artifacts, connectors. Claude Code and Research need Pro. Paid: the lowest price we could verify on the official pricing page is $20/month (other plans may exist). Its free tier can handle this task.
- Google Gemini: Free plan: yes. Flash-Lite model, image generation, Deep Research, Live, Canvas, Gems. Video needs AI Plus or higher. Paid: the lowest price we could verify on the official pricing page is $99.99/month (other plans may exist). Its free tier can handle this task.
- Microsoft Copilot: Free: not verified, so check the official site. Paid: the lowest price we could verify on the official pricing page is $23.5/month (other plans may exist). For this task, check the plan.
- Mistral Le Chat: Free plan: yes. limited messages, searches, coding sessions and basic images. Paid: the lowest price we could verify on the official pricing page is $14.99/month (other plans may exist). Its free tier can handle this task.
6. Risks and what to double-check
- Calendars can ignore holidays or local events — check dates.
- Keep human review of every post before publishing.
- Read the output carefully; AI can be confidently wrong.
- AI can hallucinate facts — verify anything that matters.
- Don't share secrets or other people's personal data.